Merchandise Made Easy: A Brewery’s Guide to Hassle-Free Online Sales
Managing and selling merchandise can be a daunting task for many breweries. Between brewing beer, hosting events, and running a taproom, handling a merch line often becomes an afterthought. But in today’s market, merchandise offers a powerful opportunity to boost revenue and build stronger customer connections.
Luckily, selling brewery merch doesn’t have to be complicated. With the right systems and partners in place, you can turn merch into an easy, reliable revenue stream without adding more stress to your operations. In this post, we’ll guide you through the steps to setting up a hassle-free online merchandise store and how you can let Bout It take care of the heavy lifting.
1. Start with an Online Storefront
The easiest way to reach your customers with brewery merch is through an online store. Platforms like Shopify make it simple to set up a store where fans can browse, buy, and receive their items with just a few clicks. With a well-designed e-commerce site, you can feature your merch alongside your beers, helping customers fill their carts while engaging with your brand.
2. Offer a Variety of Merch Options
To maximize sales, it’s important to offer a variety of merchandise items that appeal to different types of customers. Classic items like t-shirts and hats are must-haves, but expanding your offerings with drinkware, stickers, and even seasonal items can help keep your store fresh. You can also experiment with exclusive designs or limited-edition runs that create a sense of urgency for buyers.
3. Streamline Production with Merch As A Service (MAAS)
Running a merch line on your own can be overwhelming—there’s design, inventory management, shipping, and customer service to consider. That’s where Bout It’s Merch As A Service (MAAS) model comes in. We handle everything from product creation to shipping, so you don’t have to worry about a thing. You’ll get custom-designed merch without the hassle, allowing you to focus on brewing great beer while still earning from your merchandise.
4. Focus on Branding Consistency
To strengthen your brand, ensure that your merchandise reflects your brewery’s identity. Use your logo, beer label art, and consistent color schemes to make your merch instantly recognizable. Every piece of merch should tell your brewery’s story and be something your customers are proud to wear and share.
5. Market Your Merch Online
Once your online store is set up, it’s essential to drive traffic to it. Use your social media channels, email newsletter, and in-store signage to promote your merch. Consider creating special promotions, such as “Buy a 4-pack, get a discount on a t-shirt” or “Limited-time free shipping,” to encourage customers to visit your store and make a purchase.
Bout It Takes Care of the Details
At Bout It, we believe that offering high-quality merch shouldn’t be a burden for breweries. Our MAAS model simplifies every step of the process, from design to delivery, so you can focus on what you do best: crafting amazing beer. We handle the inventory, fulfillment, and customer service, ensuring a seamless experience for your customers.